Challenges
Climate Apathy Brand Takeover Challenge 2020
Lancaster University
Every year during summer term the LUMS (Lancaster University Management School) department organises a challenge open to all students. That year the topic was climate apathy and our task was to come up with a campaign surrounding climate awareness for a brand and target their consumer group. While we didn't win, we were given an honorable mention.
UBS Games Launch Event 2021
Lancaster University x Brand Advance
For this challenge, we were given 48 hours to come up with a campaign to promote an upcoming gaming app focused on teaching topics around representation and diversity to children. Our solution won.
New Blood Awards 2022
D&AD
Although I didn't win anything, I'm immensely proud of this submission and its completion solidified my interest in becoming a strategist. I started this alone in January of 2022, giving me just over two months to complete it. The Walker's brief was to use humor to encourage young people to talk about their feelings.
